1979, New York SoHo.

In a corner of the city that was still rough around the edges and quietly beginning to heat up,

a door opened.

LINDA HOPP.

It was a nickname given to Linda Rodin by photographer Gösta Petersson.

Her sensibility and the Bauhaus-style space created by her brother Robert, an architect,

brought in a new breeze.

In a place where clothing stores did not yet exist,

Calvin Klein, Norma Kamali, Todd Oldham,

and Linda's own designs lined the shelves,

and the culture of "fashion" began to sprout in SoHo.

Eventually, "THE HOPP SHOP" was born on the third floor of Bergdorf Goodman,

and Linda's world spread across the windows of Fifth Avenue.

35 years as a stylist.

After captivating the world with the beauty brand "RODIN olio lusso",

she returns once again to her roots, bearing her own name.

LINDA HOPP —

It is proof that the girl who had been wearing Levi's since the age of five

grew up while remaining in love with denim.

Now, in this newly born small collection,

breathes the "freedom of style" that remains unchanged through the ages.